Jacinta Hall came from Suriname to the Netherlands in 1997, within a year she was already working in IT. During her career, she experienced that women in IT miss a safe place in the workplace. For that reason, she has set up her own coaching company.

At Jacinta’s first appointment as ambassador of the Right Brains organization, an organization dedicated to women in the technology world, a colleague wore the Isobel Tote bag. At another appointment, another colleague wore the Lena Flapbag. The more often Jacinta came across Minois bags, the more she wanted to buy one too. The Lena turned out to be the perfect model for her; she proudly wears this bag every day. She also lengthens the handle of the bag to carry the Lena Flapbag crossbody.

IT in Suriname: Jacinta’s fascination with IT arose during her studies at the University of Suriname. Here she worked a lot with computers and discovered all that is possible in IT. A few months after she arrived in the Netherlands, Jacinta got an administrative job at a bank. She noticed that customers did not always say what they wanted. For example, the technology determined a lot and customers often got a product that they were not happy with. This is where Jacinta’s interest in customer and staff satisfaction arose.

Customer satisfaction is key. Jacinta continued to exercise this fascination during her job at the tax authorities. She came up with innovative concepts that involved a lot of testing. Test persons and colleagues tested the concept she devised as the customer would use it. As a result, realistic customer questions emerged and customer and employee satisfaction increased.

Women adapt in the workplace: Jacinta noticed from her first job in IT, many women cannot be themselves in the workplace. Jacinta rejected this and was called ‘the doll of the department’. She likes to dress nicely and feminine and does not conform to the stereotype of woman in the workplace in terms of behavior.